Manu Joshi
UK‑India Offshore Strategy Consultant
20+ years specialising in UK–India BPO, outsourcing & operations transformation. UK-born and India-based, Manu empowers UK clients with hands-on consultancy during his visits to India—delivering on-the-ground results, operational excellence, and compliance you can count on.
About Me
Manu Joshi is a UK-born, India-based Offshore Strategy Consultant
with over 20 years of experience in the outsourcing and BPO industry, working at the intersection of UK-India operations. After spending his first three decades in the UK, Manu relocated to India where he has spent the past two decades building, managing, and optimising cross-border teams and delivery models for a wide range of UK businesses.
He is the founder of Uplyft Agency Ltd, a UK lead generation and marketing firm, and has advised FTSE brands, scale-ups, and startups on how to launch and manage offshore operations without compromising quality or compliance.
What Manu Offers
On-Ground Services for UK Clients
During his regular visits to India, Manu offers hands-on consultancy for UK businesses looking to establish, audit, or enhance their offshore presence. His services focus on high-impact, on-ground delivery in India.
BPO / Outsourcing Strategy & Operations
- Vendor sourcing & shortlisting
- BPO/VA partner due diligence
- BPO transition planning (UK to India)
- Offshore onboarding project management
- Process documentation (SOP creation in India)
- On-ground process audits (call centres, data teams)
- Local compliance walkthroughs (data, KYC, ISO, etc.)
- Performance monitoring / KPI audits
- Cost benchmarking of Indian service providers
- Staff quality and attrition reviews at vendor sites
CX, Call Centre, and QA Services
- Call monitoring & agent coaching (live or recorded)
- Mystery caller testing with BPO agents
- QA system implementation in Indian centres
- Voice process refinement & script development
- Training workshop design & delivery
- Outsourced CX journey mapping
Back Office / Data Ops
- Outsourced CX journey mapping
- Form processing audits
- Offshore document verification system setup
- Offshore document verification system setup
- Turnaround time audit on back-office operations
Recruitment & Team Setup Support
- Recruitment vendor selection & negotiation
- Candidate pre-screening & interviewing (India-based roles)
- Hiring process setup for offshore teams
- Retention and training plan design
- On-ground induction programme creation
- Culture bridge/UK-client onboarding workshops for BPO agents
IT & Tech Process Oversight
- QA or UAT support for Indian-built tools or platforms
- Coordination with Indian development teams
- Compliance check on API/data transfer to UK
- Local infrastructure readiness assessment (tech audits)
Logistics, Procurement, and Sourcing
- Procurement audits for India-based vendors
- Local supplier verification (for UK importers or dropshippers)
- Factory or fulfilment partner inspections
- Negotiation support with Indian service providers
Retainer-Friendly Services
For UK businesses needing ongoing India support, Manu offers structured monthly retainers covering:
Quarterly BPO audits
Monthly QA checks + SOP refinement
Ongoing vendor monitoring
Recruitment advisory
CX and operations re-engineering
Why Work With Manu
20+ years UK-India outsourcing experience
First-hand knowledge of Indian vendor landscape
Proven with FTSE100, scale-ups, and B2C brands
Fully independent & commercially neutral advisor
On-ground delivery in India aligned to UK business objectives
How It Works
Discovery call with UK leadership to scope offshore needs.
Proposal & engagement structuring, defining deliverables for India visits.
India trip execution, delivering consultancy on-site.
Follow‑up remote support and reporting to align strategy and operations.
Case Studies
Real Results from UK–India Outsourcing Initiatives
Iceland Foods Ltd – Scalable Loyalty Data Capture in India
Client: Iceland Foods Ltd (UK food retail chain)
Challenge: Millions of handwritten loyalty registrations from 900+ stores required fast and accurate data processing.
Manu’s Solution: Developed a hybrid UK‑India process: forms were scanned in London, then offshore teams in India handled the bulk data extraction with high precision.
Impact: A fully scalable system that processed large volumes efficiently, enabling Iceland to leverage customer insights at scale for loyalty strategy and growth.
PDV‑DLG – Consumer Survey Excellence through Offshore Operations
Client: PDV‑DLG (UK-first‑party data and consumer lifestyle research provider)
Challenge: Managing large-scale outbound telephone surveys with rigorous accuracy and compliance.
Manu’s Role: Led the offshore execution of consumer research using a dedicated India-based contact centre team of ~175 agents.
Outcome: Delivered high-quality survey data to enrich PDV‑DLG’s lifestyle database—supporting their reputation as the UK’s largest consumer data provider.
What These Case Studies Demonstrate
Real‑world success
Operational scale and complexity managed across UK–India environments.
Tangible business impact
From streamlined loyalty data capture to robust consumer surveys.
On‑ground methodology
Manu’s strength lies in process design in the UK paired with hands‑on delivery and audits in India.
Beyond outsourcing
These aren’t just remote projects—they reflect his on-site leadership of India-based teams aligned with UK standards.